Moving Kenya
forward, together.
940x was built because Kenya's freight industry runs on phone calls, WhatsApp groups, and trust built over years. We kept the trust. We replaced everything else.
2023
Founded in Nairobi
47
Counties covered
2,800+
Trucks on platform
4
Actor types on one platform
Purpose-built for the way
Africa moves goods.
Make freight effortless.
Every business in Kenya — from a small trader in Kisumu to a manufacturer in Nairobi — should be able to move goods reliably, affordably, and with full visibility.
The operating system for African freight.
We're starting with Kenya. We're building the infrastructure layer that connects every truck, every cargo owner, and every trade corridor across the continent.
Technology with local roots.
Built by Kenyans who understand the roads, the relationships, and the realities. Designed to work on any phone, in any county, with or without fast internet.
One platform.
Four kinds of users.
940x isn't a booking app bolted onto a fleet tool. Every actor type — from a market trader walking into a duka to a fleet company managing 200 trucks — has a purpose-built experience on a single, shared platform.
Anyone who needs to move goods.
Book a verified truck online or via the mobile app. Track every kilometre. Confirm delivery and pay — all without a phone call.
The physical access layer.
Walk-in intake points across Kenyan towns and markets. Customers who don't have a smartphone or internet access bring cargo to a registered 940x agent shop — and still get a full, tracked shipment.
High-volume logistics at scale.
Multi-user accounts for companies that ship regularly. Set recurring routes, manage multiple branches, get consolidated monthly invoices, and analyse logistics spend by product or region.
The supply side of the network.
Fleet owners list their vehicles, assign drivers, and receive matched cargo orders. A full SaaS dashboard covers vehicle custody logs, incident reporting, earnings analytics, and driver management.
Shared infrastructure across all roles:
Live GPS tracking for every actorRole-based dashboards per user typeAnalytics at every levelFrom one bad freight experience
to Kenya's logistics platform.
The problem becomes personal.
A frustrating experience trying to move industrial equipment from Mombasa to Eldoret — 3 days of phone calls, two no-shows — becomes the founding insight. There had to be a better way.
The problem becomes personal.
A frustrating experience trying to move industrial equipment from Mombasa to Eldoret — 3 days of phone calls, two no-shows — becomes the founding insight. There had to be a better way.
First line of code.
940x is incorporated in Nairobi. The founding team — engineers, a logistics operator, and a former fleet manager — begins building the platform from a co-working space in Westlands.
First line of code.
940x is incorporated in Nairobi. The founding team — engineers, a logistics operator, and a former fleet manager — begins building the platform from a co-working space in Westlands.
Pilot: 12 trucks. 1 city.
The first private beta launches in Nairobi with 12 vetted trucks and 5 cargo senders. First successful delivery: 3 tonnes of retail goods, Athi River to Upper Hill.
Pilot: 12 trucks. 1 city.
The first private beta launches in Nairobi with 12 vetted trucks and 5 cargo senders. First successful delivery: 3 tonnes of retail goods, Athi River to Upper Hill.
Seed round. National expansion begins.
Seed funding raised. The platform expands to Mombasa, Kisumu, and Nakuru. Driver app launched on Android. 200+ trucks onboarded by December.
Seed round. National expansion begins.
Seed funding raised. The platform expands to Mombasa, Kisumu, and Nakuru. Driver app launched on Android. 200+ trucks onboarded by December.
47 counties. Real-time tracking live.
GPS live tracking rolls out across the fleet. 940x reaches all 47 Kenyan counties. 1,000th order milestone celebrated with the customer who placed order #1.
47 counties. Real-time tracking live.
GPS live tracking rolls out across the fleet. 940x reaches all 47 Kenyan counties. 1,000th order milestone celebrated with the customer who placed order #1.
2,800 trucks. Cross-border routes.
Platform surpasses 2,800 verified trucks. First cross-border corridor (Nairobi–Kampala) goes live. In-app messaging and driver rating system launched.
2,800 trucks. Cross-border routes.
Platform surpasses 2,800 verified trucks. First cross-border corridor (Nairobi–Kampala) goes live. In-app messaging and driver rating system launched.
Agent network & B2B launch.
Walk-in agent intake network rolls out across Kenyan towns and markets. B2B business accounts with consolidated invoicing go live. Vehicle custody logs, incident reporting, and proof-of-delivery ship across all apps.
Agent network & B2B launch.
Walk-in agent intake network rolls out across Kenyan towns and markets. B2B business accounts with consolidated invoicing go live. Vehicle custody logs, incident reporting, and proof-of-delivery ship across all apps.
Full ecosystem. Four actor types.
Individuals, businesses, agent shops, and fleet operators — all on one platform. Series A underway. Cross-border corridor expansion and East Africa rollout in planning.
Full ecosystem. Four actor types.
Individuals, businesses, agent shops, and fleet operators — all on one platform. Series A underway. Cross-border corridor expansion and East Africa rollout in planning.
The principles behind
every decision we make.
Trust is the product.
Every feature we build — driver vetting, cargo insurance, POD photos — is ultimately about making trust programmable at scale.
Speed without corners cut.
We move fast. But not at the cost of reliability. A freight platform that goes down during a critical delivery is worse than no platform at all.
Built here, for here.
Our roads, our languages, our market dynamics. Imported solutions don't fit. We build tools that understand Kenyan freight from the ground up.
Fair for both sides.
A sender who can't find a truck loses business. A driver with an empty truck loses income. Every product decision must benefit both sides of the network.
The driver matters.
The driver is the product. We invest in driver training, safety, and fair earnings because their quality determines the quality of every single delivery.
Relentless simplicity.
Our users are busy people. If a feature takes more than a few taps to use, we haven't designed it well enough yet. Simplicity is a hard-won outcome.
People who understand
Kenyan freight from both ends.
Half the team has spent time on the road. The other half has built tech infrastructure for millions of users. Together, we build things that actually work.
Joseph Mutua
Co-founder & CEO
Former logistics operations lead with 8 years running freight corridors across East Africa. Obsessed with cutting freight time in half.
Amina Kariuki
Co-founder & CTO
Built payment and logistics infrastructure at scale. Led engineering teams at two Nairobi fintechs. Loves distributed systems and bad puns.
David Mwangi
Head of Fleet Operations
Ran a 40-truck fleet for 6 years before joining 940x. Knows every major route, weighbridge, and fuel station between Mombasa and Malaba.
Grace Wanjiku
Head of Product
Product designer who spent two years riding along on long-haul routes to understand what drivers actually need from software. It shows.
Brian Njoroge
Head of Growth
Built distribution networks for two consumer brands in Kenya before pivoting to freight tech. Speaks fluent hustle and data.
Fatuma Osman
Legal & Compliance
Transport law specialist with experience across Kenya, Uganda, and Tanzania. Keeps 940x compliant and the team out of trouble.
We're hiring.
Engineers, ops, and fleet relations — join us in Nairobi.
Real results from
real Kenyan businesses.
“Before 940x we spent half the day on the phone trying to confirm that our consignments were moving. Now I open the app and I know exactly where every order is. We've saved at least 4 hours of admin work per day.”
Margaret Otieno
Supply Chain Manager · Westgate Distributors, Nairobi
Be part of Kenya's
freight revolution.
Whether you ship cargo, run a fleet, own a shop, or manage business logistics — there's a place for you on 940x.